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Head of Sales Onboarding



Sales & Business Development
San Francisco, CA, USA
Posted on Wednesday, August 30, 2023

As the Head of Sales Onboarding in our B2B SaaS company, you will be responsible for designing and leading the sales onboarding program to ensure the success of our sales team. Your role will involve creating and implementing a comprehensive onboarding strategy that equips our sales representatives with the knowledge, skills, and tools they need to effectively engage with prospects, close deals, and drive revenue growth. You will collaborate closely with cross-functional teams, including Sales Leadership, Sales Operations, Product, and Marketing, to align onboarding initiatives with business objectives.

This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

What you’ll achieve

Program Strategy and Design

  • Develop a strategic and structured sales onboarding program that aligns with the company's sales goals and strategies.
  • Design comprehensive onboarding pathways, content, and resources tailored to different sales roles and experience levels.

Content Creation and Development

  • Create engaging and effective onboarding materials, including training modules, playbooks, sales collateral, and product knowledge resources.
  • Collaborate with subject matter experts to ensure accuracy and relevance of training content.

Training Delivery

  • Lead onboarding sessions, workshops, and training webinars to provide sales teams with the skills and knowledge required to succeed.
  • Incorporate interactive and hands-on learning approaches to enhance engagement and retention.

Sales Process and Tools

  • Educate sales representatives on the company's sales processes, methodologies, and tools.
  • Ensure sales teams are proficient in using sales enablement technologies, CRM systems, and other relevant tools.

Assessment and Improvement

  • Establish performance metrics and assessment methods to measure the effectiveness of the onboarding program.
  • Continuously gather feedback from sales teams and stakeholders to identify areas for improvement.

Collaboration and Alignment

  • Collaborate with Sales Leadership to align onboarding initiatives with sales targets and strategies.
  • Work closely with Sales Operations and Marketing to ensure consistent messaging and alignment between sales and marketing efforts.

Leadership and Team Development

  • Lead a team of onboarding trainers and coordinators, providing mentorship and guidance.
  • Foster a culture of continuous learning and development within the sales organization.

About you

  • 6-8+ years of experience in sales enablement, onboarding, or related roles within the B2B SaaS industry.
  • Strong understanding of B2B sales processes, methodologies, and customer engagement strategies.
  • Experience in creating effective sales training content, including presentations, playbooks, and e-learning modules.
  • Skilled in managing complex projects, coordinating resources, and meeting deadlines.
  • Comfortable using data to analyze onboarding program effectiveness and make data-driven improvements.
  • Ability to adapt onboarding strategies to align with changing market conditions and company goals.
  • Familiarity with CRM systems, sales enablement platforms, and other relevant sales technologies.
  • Bachelor's degree in a relevant field (e.g., Business, Marketing, Sales) or equivalent work experience.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $182,000 - $232,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.