Powering businesses to understand consumers in Africa #poweredbyAJUA. Ajua is Africa's first Integrated Customer Experience platform for businesses on the continent. We exist to bridge the gap between businesses and their customers. Ajua’s technology integrates with businesses at the points that matter most to their customers to measure and optimize their Customer Experience. Our plug and play products have enabled leading brands of various sizes and industries on the continent to create actionable strategies that drive business growth.