GTM Copywriter
AngelList Venture
Marketing & Communications
San Francisco, CA, USA
Posted on Jul 26, 2024
About AngelList:
We exist to accelerate innovation by increasing the number of successful startups in the world. We want to give more people the opportunity to participate in the venture economy by building the financial infrastructure that makes it possible for more people to invest in world changing startups, and build tools for startups that help them run their operations so they can focus on building.
AngelList is the nexus of venture capital and the startup community. We support over $124B+ assets on our platform, and we’ve driven capital to over 12,000 startups, almost 282 of which are unicorns. 57% of top-tier U.S. VC deals involve investors on AngelList.
While our scale is large, our ambitions are even larger – we’re innovating on the financial infrastructure for venture investors and the startups they invest in. Come build with us.
About the Role:
AngelList is seeking a GTM Copywriter to grow our Marketing team and help build the foundational structure as we build out a comprehensive marketing strategy to generate repeatable pipeline, nurture leads, and support our growing GTM team.
You'll have the opportunity to engage with a range of internal cross-functional partners, including Product Marketing, Brand Design, Product, Data, and Sales, while directly interacting with a diverse range of customers within the AngelList ecosystem, spanning emerging managers, established funds, LPs, and founders.
You will be one of the first hires on the marketing team, and we're looking for someone who will take initiative, learn our industry, customers, and products quickly and thoroughly, operate in ambiguity, bring a growth mindset to their work each day, and be excited to help build a revenue-generating marketing motion from the ground up. You will be reporting to our Brand & Marketing Lead.
You will:
- Reevaluate, refine, and document AngelList’s tone guide to ensure it captures the correct voice as we expand our customer and product offerings. Create internal guides that outline best practices for company-wide use.
- Partner closely with Product Marketing, Brand Design, and Product teams on naming and nomenclature efforts across brands and product lines.
- Streamline the process of capturing customer stories across our wide customer base of GPs, LPs, Founders, Fund Operators, and more. Partner with internal teams to present these stories in various formats including social posts, blogs, webinars, and case studies to highlight their experiences with AngelList and their investing journeys.
- Maintain AngelList’s blog (angellist.com/blog) and publish short-form content on a variety of topics including company news, product updates, regulatory news, and customer stories.
- Drive engagement across social channels (primarily LinkedIn and X) to engage and grow the AngelList community.
- Measure the impact of content efforts on site engagement, follower growth, and other key metrics.
- Assist core cross-functional partners in crafting and refining GTM copy, including copy for the marketing site, SEO recommendations, sales collateral, growth marketing campaigns, product newsletters, and more.
You have:
- Have 5-7 years leading the content strategy for a specific product line or company
- Proven work experience as a Content Writer with short form writing experience (eg. case studies, blog posts, social media)
- Experience writing about content relevant to Private Markets and/or Venture Capital specifically
- Portfolio of published articles
- Familiarity writing for a highly regulated industry and working with Product Counsel on content review and approval
- Excellent writing and editing skills in English
How success will be measured in this role:
- Refined and revised tone guidelines + documentation
- Completion of new content creation and increased community engagement
- Contribution to department OKRs
If you don’t tick every box above, we’d still encourage you to apply. We’re building a diverse team whose skills balance and complement one another.
AngelList has offices in two hub cities: San Francisco and New York City that you can choose to work from. We’re focused on hiring within these hubs and people hired from these hub offices are expected to come into the office twice per week. From time to time, we will make rare exceptions for new hires if they need to be fully remote.
Benefits: We support our employees in their lives both inside and outside of work.
* See additional detail on our benefits here: https://angell.ist/venture-benefits
* Learn about our Funders & Founders Program here: https://join.angellist.com/
Working at AngelList: At AngelList, we are united in our purpose to accelerate innovation and build the future of private markets. Our beliefs and values shape how we work, collaborate, and create impact. If the below resonate, we’d love to have you with us.
* Beliefs: https://angell.ist/beliefs
* Values & Leadership Expectations: https://angell.ist/values
AngelList is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.