We are looking for an experienced product manager to lead the team responsible for driving customer adoption, engagement, and monetization through our website, asana.com. Our website serves as the front door for millions of prospective customers each month and is an essential destination for current customers striving to get the most out of Asana. In this role, you’ll build close ties with teams within and beyond the Product to ensure our website is seamlessly integrated into our core product experience from sign-up to renewal, with the ultimate goal of driving activation, visitation, retention, and monetization. To achieve these goals, you’ll build net-new products and web-based experiences, as well as run iterative optimizations to improve outcomes on asana.com and within our product.

This role is perfect for a product manager with previous experience optimizing customer acquisition and retention funnels, who has a penchant for hypothesis-driven product development and A/B experimentation, and who has deep empathy for customers. You have strong product intuition, are extremely data-savvy and can marry the quant with the qual to deliver exceptional user experiences and business results. You thrive on cross-functional collaboration and are excited to partner with engineering, design, user research, marketing, customer support, revenue, data science, analytics, and the rest of our amazing PM team.

This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

What you’ll achieve

• Define and deliver a compelling roadmap for driving user engagement, retention and business results via our web properties and its in-app touchpoints.
• Partner closely with our Marketing and Customer Experience teams to understand how to inspire and support product activation, usage, and engagement via sign-up/account claim experiences, site personalization and content recommendations, and optimizing sales & support flows.
• Create and drive a strategy that balances multiple priorities and use cases across customers and product teams.
• Maximize clarity by bringing a data-driven mindset to setting goals and milestones.
• Partner with engineering and cross-functional teams to execute roadmaps.
• Mentor new PMs and share best practices with the product team.
• Be a close partner to our Sales and GTM teams in connecting with customers to understand their priorities, pains, and perspectives.

About you

• 5+ years of experience as a Product Manager, Technical Product Manager, or equivalent. Experience in optimizing web-based user acquisition funnels, and co-creating scaled adoption and retention strategies with GTM partners.
• You have experience with A/B test design and product-led-growth principles.
• You are strategic. You inspire the company by creating bold, game-changing ideas and delivering them across a set of customer problems.
• You get stuff done. Create, flex, and evangelize a roadmap. Thoughtfully break down projects into MVPs to maximize customer value with the least amount of work.
• You center on the customer. You elicit non-obvious customer needs, and synthesize research to gain a deep understanding and narrow definition of a problem.
• You have strong communication and collaboration. You co-create with teammates to deliver high-quality results. You speak and write with clarity.
• You help to grow team Asana by mentoring others, creating great team morale, and sharing best practices.
• You have a growth mindset. You lead with curiosity and are open to feedback.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $202,000-$258,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

#LI-ML5