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Account-Based Marketing (ABM) Manager, Strategic Accounts



Marketing & Communications
San Francisco, CA, USA
Posted on Saturday, October 7, 2023

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

We're looking for an experienced account-based marketer to join our Revenue Marketing team. As an account-based marketing manager, you’ll own the strategy, execution, and optimization of integrated ABM campaigns for our Strategic Enterprise segment in North America. In this high impact role, you’ll partner closely with stakeholders across marketing and sales to hit revenue goals and drive account engagement within our highest priority accounts.

This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

What you’ll achieve

  • Own and build the account-based marketing strategy to drive new business and expansion growth in our Strategic accounts through 1:1, 1:few, and 1:many programs
  • Plan and execute full-funnel ABM campaigns, leveraging a variety of channels including email, web, digital advertising, direct mail, in-product, events, webinars, etc.
  • Partner closely with Sales leaders to develop the right target account strategy and account lists
  • Work hand-in-hand with AEs and account teams to craft highly-tailored programs to nurture accounts from prospecting to expansion
  • Leverage data and industry best practices to optimize programs and plays for target accounts
  • Define, measure, and report on key ABM success metrics (e.g. campaign performance, account-level engagement, ROI)
  • Partner with Product Marketing, Brand, Content, and Creative to create personalized content that engage accounts based on buyer need, persona, vertical, etc.
  • Partner with Marketing Operations and Analytics to evaluate and implement ABM-related processes, reporting, workflows, tools and technology
  • Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines, and processes

About you

  • 6+ years of experience in B2B marketing with at least 3 years of experience focused on account-based or enterprise marketing
  • Strong track record of successfully launching targeted, personalized campaigns across a variety of channels including webinars, events, email, content, paid media, website, in-product, and more
  • Ability to build strong working relationships, lead cross-functional teams and drive buy-in from sales and marketing leadership
  • Experience working with Salesforce, marketing automation platforms (Marketo a plus), and ABM tools and technologies (i.e. Demandbase, 6sense, Terminus, Engagio)
  • Proactive self-starter with high autonomy and ability to manage multiple complex projects simultaneously

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $164,000 - $208,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.