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Global Campaigns Lead



New York, NY, USA
Posted on Tuesday, April 16, 2024

Ready to fuel business growth and create a brand that customers are passionate about, as our Global Campaigns Lead? The Global Campaigns Lead will be instrumental in leading a team responsible for crafting and executing full-funnel, strategic campaigns in support of Asana's high-growth business.

In this role, you'll bring enterprise expertise, cross-functional leadership, problem-solving skills, a track record of results, and an ability to build creative marketing experiences and programs from scratch. Experience in developing integrated go-to-market strategies, creating assets that span the customer journey, and partnering with diverse marketing teams is crucial for this role.

This role is based in our New York City office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What You’ll Achieve

  • Design and execute demand-focused campaign strategies that align with Asana's business objectives to drive revenue growth across multiple customer segments, verticals, and geographies while mentoring, managing, and leading the Global Campaigns team.
  • Translate campaign strategy into cross-channel, full-funnel marketing programs to acquire, engage, and retain customers, with a clear understanding of ideal buyer personas, their goals and challenges, and their buying journeys.
  • Collaborate across teams (PMM, Brand, Content, Creative, Digital, Ops, Growth, Field Marketing, and more) to ensure a unified approach and flawless execution.
  • Stimulate demand generation for Asana's experiential marketing portfolio spanning events, webinars, executive programs, and more.
  • Enable our field, partners, and ABM marketers with standardized campaign assets while working alongside regional teams to create campaign plans catering to priority sub-regions, languages, and targets.
  • Advocate for brand consistency in visuals and messaging across programs, audiences, and regions.
  • Establish and monitor KPIs. Utilize data and analytics to measure campaign effectiveness, gain insights, and drive performance optimization.
  • Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.

About You

  • You bring 6+ years of marketing experience, with a focus on integrated campaign management in a B2B SaaS environment.
  • Proven ability to hire, develop, and lead a high-performance marketing team.
  • Successful track record in developing and executing multi-channel, multi-language marketing campaigns.
  • Proficiency in implementing demand-focused content strategies across diverse customer segments to fuel demand generation and organic growth with the ability to interpret data, extract insights, and drive campaign improvements.
  • Curiosity, creativity, and a knack for simplifying complexity into clear, concise strategies and messaging.
  • An ownership mindset, ready to tackle ambiguous challenges creatively.
  • Outstanding interpersonal skills; fostering strong cross-functional relationships and leading through influence.
  • Passion for the work management category and helping people find smarter ways to work.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $182,000 - $232,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About Us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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