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Enterprise Content Designer



San Francisco, CA, USA
Posted on Thursday, July 11, 2024

We're looking for a Lead Content Designer who is excited by our mission of designing the future of teamwork. With millions of teams using Asana across the globe, our work has only just begun. Join us on a journey of driving clarity for teams, individuals, and executives. As designers we are streamlining how teams get work done in a more efficient, effective, and delightful way. You’ll make it as simple as possible for teams big and small to realize the value of Asana.

Asana is looking for a Content Design Lead to guide multiple teams working on Asana’s key enterprise surfaces including goals, portfolios, executive reporting, strategic integrations, and shaping our admin console. You will empower both executive and independent contributor customers to align and scale their work, connecting it to their enterprise company’s goals and mission. This is a role for a seasoned Individual Contributor, who will contribute to high-level strategy and leadership, while also engaging in hands-on product writing. As a crucial member of the extended Enterprise leadership team, you will have the opportunity to innovate in content design and strategy, influencing not only what we make but also how we make it.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

About the design team

We design the future of teamwork. Asana has a bold, ambitious mission: help humanity thrive by enabling the world’s teams to work together effortlessly. Our design team is at the heart of that mission.

Asana Design is an inclusive and collaborative community. We’re a diverse group of designers from different backgrounds (product, content design, design operations, etc). We are a team that loves combining research, data insights, and peer feedback into a human-centered design process to produce designs that are core to the power of our applications. We partner with people across Asana to create our product, shape our brand, and drive greater impact through design. We use design to solve challenges and create experiences that customers love. We also take the time to get weird and have fun along the way.

We believe every designer should have the opportunity to grow and learn by utilizing their strengths and nurturing their interests.

Learn more about our team

Asana culture

What you’ll achieve

  • Own the end-to-end experience of content in an award-winning product, shipping high-impact features
  • Plan, write, and evolve clear, empathetic, customer-focused and engaging content experiences for significant product initiatives
  • Collaborate with Designers, Product Managers, User Researchers, Product Marketers, Data Scientists, and Engineers to shape strategy and leadership for the Enterprise Pillar (R&D group), ensuring Asana works efficiently for our largest and most complex customer organizations.
  • Contribute to the development and refinement of content guidelines, standards, new best practices and design foundations
  • Generate multiple ideas quickly, partner closely with the research team, and engage regularly with Asana customers to validate directions

About you

  • Demonstrated success in UX writing with 8+ years of experience at a product-driven company, impacting a global user base
  • Added bonus: Expertise in shipping B2B, SaaS, or Enterprise products
  • Proficient in information architecture and creating content that aligns with customers’ mental models while achieving consistency by maintaining and evolving content guidelines
  • Experience partnering closely with QMR and UXR to conduct quantitative experiments and qualitative user studies, producing effective content
  • Strong written and verbal communication, along with presentation and storytelling skills.
  • A creative problem-solver who can lead large content efforts and manage multiple projects simultaneously
  • Solid understanding of user experience design principles and interaction patterns
  • Mentors team members, leading by example to help others adopt best practices

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $223,000 - $283,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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