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Associate, Paid Content Marketing

Blavity, Inc.

Blavity, Inc.

Marketing & Communications
Remote
Posted on Tuesday, May 7, 2024

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary:
Blavity Inc. is looking for a Producer, Social Media to support daily content development and programming. The Producer, Social Media will be responsible for the daily ideation, sourcing, and creation of social media content including but not limited to vertical videos, user-generated content, and photography - in close partnership with the Editorial and Content Marketing teams. The ideal candidate has strong skills in short form social video editing, scripting, and a passion for all things related to Black culture and news.

This position is a (W2) contractor.
This role will report directly to the Managing Editor, Social Media.

Contractors will be responsible for providing their own equipment, including but not limited to laptop computers, cell phones, or any other electronic equipment required to perform their role.

Responsibilities:

  • Work closely with senior management on daily content, company strategy, operations, research, and analysis
  • Own end-to-end production with strong knowledge of video editing for social platforms
  • Pitch and produce social-first series that elevate and expand the brand on social media
  • Identify news pegs and opportunities to repromote archival stories
  • Build effective relationships with colleagues throughout the Blavity organization to support synergy across the company’s Owned & Operated brands
  • Collaborate with the Audience Development and Data Analytics teams to maximize the reach of stories and posts and ensure the brand is meeting site-wide growth goals
  • Support the team with planning and project management for content initiatives, including the annual AfroTech Conference and other forthcoming team tentpoles
  • Additional duties as assigned

Qualifications:

  • Education: B.A. in Journalism or related field
  • Required Experience:
    • 2+ yrs of content creation production experience
  • Preferred Experience:
    • 2+ yrs of content development for Gen-Z and Millennial demographics
    • Strong knowledge of design elements and principles — You understand the systems of graphic design and create work that is both aesthetically pleasing and impactful
  • Technologies: Fluent in Adobe Creative Suite, Microsoft Office, Google Suite, Asana, and/or a comparable project management suite
  • Additional Qualifications:
    • Knowledge of, passion for, and experience with established and emerging social media platforms including but not limited to TikTok, Instagram, Facebook, and Twitter
    • Strong interest in viral marketing and social media trends
    • Demonstrated ability to write engaging social media copy across a range of topics, and for a variety of audiences
    • Experience with analytics and listening tools
    • Ability to manage multiple projects simultaneously
    • Independent, entrepreneurial self-starter mindset and comfort taking on a high level of responsibility
    • Exceptional communication skills, with the ability to articulate project needs and timelines clearly and effectively
    • High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment
    • Excellent communication and analytical skills; outgoing and sociable; willing to wear multiple hats
    • Naturally detail-oriented, with an obsessive need to document and communicate findings
    • A healthy appreciation of GIFs and Black culture

Details:

  • This is a fully Remote (W2) contract position.
  • Candidates must be U.S.-based and authorized to work in the U.S.
  • Candidates must be available to work 25% in alignment with the Pacific Time Zone and 75% in alignment with the Eastern Time Zone.
  • The hourly rate for this role is $20 - $25, depending on experience.

To apply, please submit your resume and cover letter online at BlavityInc.com/Careers.

Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.
Blavity is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

Jazz SEO Description (160 characters limit)
The Producer, Social Media is responsible for daily content production of Blavity’s Owned and Operated Accounts.