BrightUp is a FinTech startup with a twist. It leverages Compassionate Capital™ to help ordinary Americans grow their net-worth and their self-worth. BrightUp believes that how people feel about themselves affects how they treat themselves, particularly when finances are involved. That's why BrightUp provides a full suite of financial wellness tools, rooted in a wellness-centric mobile experience. BrightUp’s flagship offering is a low-cost emergency loan securitized by payroll and is now expanding into debt refinancing.