About Us:

The United States has the poorest maternal and birth outcomes of all developed countries with underserved, Black, Brown, Indigenous communities disproportionately affected. Cayaba Care is working to drastically improve the experience of affected communities by reimagining how we deliver meaningful and compassionate care to expectant moms.

Cayaba Care's mission is to improve pregnancy, birth and the postpartum journey for women and their families by reimagining how maternity care is delivered. Our team is focused on building trust-based engagement and wrap-around support for expectant moms at home, in person and virtually, to ensure they have all the social support they need for a successful and joyful pregnancy and postpartum journey. We also leverage technology to support our virtual engagement which allows us to meet all our moms where they are. We ensure that our members do not feel alone during their pregnancy journey, and that they have a trusted resource for support, resources, and information throughout their pregnancy, delivery and well into postpartum.

Our Values:

• Empathy
  is at the heart of everything we do. We must always center the experiences of the mothers and families we serve, as well as support and uplift one another.
• Collaboration is what makes us stronger. We achieve the greatest impact when we work together, share knowledge, and elevate each other’s strengths.
• Resilience
  reflects our ability to push through challenges, adapt in a fast-changing environment, and remain committed to our mission no matter the obstacles.

The Role:

Cayaba Care seeks a Vice President, Member Acquisition and Enrollment to lead and execute our end-to-end enrollment strategy. This leader will own provider and community partnerships, marketing, and phone outreach with a sharp focus on enrolling and engaging Medicaid populations. We are looking for a hands-on leader who blends strategy with execution and has experience collaborating closely with other executive leadership to drive measurable business impact.

Reporting directly to the CEO, this leader will manage and develop a high-performing team and drive sustainable business growth to expand access to quality care for underserved communities.

Travel Requirements: 1x a quarter for leadership team offsite's.

Responsibilities:

Member Acquisition and Enrollment Strategy

• Lead the strategy and execution of member acquisition and enrollment efforts across outreach, marketing, and provider channels.
• Develop a deep understanding of population of interest, member leads, and current members in order to better reach and understand membership base.
• Lead phone outreach team (inbound and outbound calls) ensuring scripts, talk tracks and targeted enrollment techniques to maximize conversion via phone optimized.
• Lead field outreach teams (community and provider engagement), and marketing teams.
• Develop and execute targeted initiatives to increase engagement across various touchpoints, optimizing for conversion and retention rates.
• Build out new market entry strategies, including forecasting enrollment and ensuring scalability.
• Leverage data-driven insights to refine growth strategies using KPIs such as lead volume, reach rate, conversion rate, and patient activation.
• Effectively communicate Cayaba Care’s value proposition and care model to external stakeholders.

Market Growth and Strategy

• Analyze market trends in women’s health, maternal health and other related sectors to assess successful engagement and growth strategies critical to success.
• Act as a hands-on leader, working across operations, finance, product, data/analytics, and care teams to align on growth initiatives.
• Support the identification populations, geographies, etc. to support new business growth.
• Synthesize high-level funnel development strategy with detailed execution for enrolling new members.
• Drive brand recognition and market positioning in communities and geographic locations where we Cayaba is serving members.

Client Engagement and Communications

• Support implementation and performance monitoring of partner contracts.
• Ensure marketing and communication materials are compliant with partner brand guidelines and reflect Cayaba’s value.
• Support Cayaba Care’s effort to report outcomes, business development and evaluation with external stakeholders and audiences.

People Management and Organizational Development

• Build and lead a high-performing, mission-aligned team across account management, phone outreach and marketing.
• Define and track clear KPIs and performance dashboards to monitor performance and drive accountability.
• Coach and mentor team members in a rapidly evolving organization.

Qualifications:

• 10+ years of demonstrated success owning end-to-end enrollment strategy ideally in early-stage or high-growth environments.
• Strong understanding of provider partnerships, patient enrollment and engagement strategies.
• Experience in B2B2C/D2C healthcare models, patient journey optimization, and leveraging data analytics for decision-making.
• Ability to balance high-level strategy with hands-on execution, comfortable working at both macro and micro levels.
• Success scaling a lean, high-growth company, taking it from $XM to $XXM+ in revenue.
• Exceptional written communication skills, with experience crafting compelling marketing copy, outreach scripts, and stakeholder communications that drive engagement and enrollment.
• Committed to Cayaba’s mission to improve maternal health outcomes for all communities, especially high risk communities.
• Experience working with diverse teams and patient populations, demonstrating high emotional intelligence and authentic leadership.
• Comfortable navigating uncertainty, problem-solving in real time, and wearing multiple hats in a fast-moving environment.
• Familiar with Excel or Google Sheets to quantify, track, and articulate growth plans and performance.

Why Join Us:

Working with us is a chance to build something from the ground up, shape the future of maternal health, and grow with a team that values impact, ownership, and care. As an early team member, you’ll help define how we deliver care and support at scale.

At Cayaba Care, we recognize that great talent deserves great rewards.

• Base Salary: $200,000–$230,000 per year, based on experience.
  Bonuses: Performance-based annual bonus opportunities.
• Equity: Equity grants may be available, subject to board approval and company policy.

We offer a comprehensive benefits package designed to support you both professionally and personally:

Time Off That Works for You

• Salaried (Exempt) Employees: Enjoy unlimited time off after the 90-day probation period.
• Full-Time (Non-exempt) Employees: Receive three weeks of paid time off after the 90-day probation period.
  

Comprehensive Health & Wellness Coverage

• Medical Insurance: Access top-tier healthcare through Independence Blue Cross, covering hospital, surgical, and prescription drug benefits. Coverage begins the first of the following month.
• Dental Insurance: Coverage for preventive care, as well as basic and major procedures.
• Vision Insurance: Coverage for routine eye exams and eyeglasses.
  

Security & Future Planning Options

• Life Insurance: Financial protection for your beneficiaries.
• Disability Insurance: Short-term and long-term coverage in case of illness or injury.
• 401(k) Retirement Plan: Opportunity to save for the future (note: company contributions are not matched).

We’re building something great and want you to be part of it. If you're looking for a fast-paced, dynamic environment where your contributions make an impact, apply today!