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Marketing Manager

CodeHS

CodeHS

Marketing & Communications
Chicago, IL, USA
Posted on Thursday, May 23, 2024

About CodeHS

CodeHS is a comprehensive platform helping K-12 schools teach computer science. We provide curriculum, professional development, and a full software platform. CodeHS is used by millions of students and thousands of schools and districts around the US and the world.

Mission

The mission of CodeHS is to empower all students to meaningfully impact the future. We believe that in the 21st century, coding is a foundational skill, just like reading and writing. That’s why we say: Read, Write, Code. Coding and computer science are essential skills for students to learn and schools to teach.
This is an in office position, which would require 5 days a week in the CodeHS Chicago office at 747 N LaSalle in River North.

Marketing Manager Job Description

CodeHS is looking for a Marketing Manager to help grow CodeHS and spread computer science education to more students and schools. The primary responsibility will be managing and supporting marketing initiatives.

Responsibilities

  • Increasing CodeHS brand awareness and recognition in the education space.
  • Collaborating with other departments, such as sales, engineering, curriculum, and customer success, to align marketing efforts with overall company goals.
  • Planning and executing new product launches, including market positioning and messaging across the platform and marketing channelsImplementing strategies to engage with potential customers or leads.
  • Developing customer engagement and retention strategies
  • Analyzing marketing data and metrics to assess campaign effectiveness and make data-driven decisions.
  • Building PR relationships and managing press releases.
  • Ensuring consistent brand messaging and image across all marketing materials and channels.
  • Creating new marketing materials and customer resources for sales outreach, partnerships, events, and more
  • Developing and executing email campaigns (Intercom, MailChimp, Mailjet)
  • Supporting with the management and creation of social media content
  • Capturing powerful customer stories through written case studies and video content
  • Working closely with engineering and design to maintain CodeHS marketing pages
  • Driving registrations and interest for PD workshops and other events
  • Writing educational and thought-leader pieces of blog content to support larger initiatives
  • Building new ways to engage with teachers on and off the CodeHS platform

Requirements

  • 5+ years as a marketing manager or similar role
  • 3+ years writing and executing email marketing campaigns
  • Proficiency in marketing software and tools, including CRM systems and analytics platforms
  • Excellent in writing short and long-form content, including blogs, PDFs, whitepapers, social posts, emails
  • Excellent analytical skills and the ability to interpret data to make informed marketing decisions
  • Experience working with engineering and designers to optimize and manage marketing assets including company website
  • Experience with HTML/CSS is a plus!
  • Experience in Canva or other design platforms
  • Eye for design and following brand standards (aka making collateral pretty!)
  • Exceptional communication and interpersonal skills
  • Excellent cross-team collaboration skills
  • Strong creative thinking and problem-solving abilities
  • Extremely organized and detail-oriented
  • Work well independently and autonomously, a self-starter
  • Energized by working with educators to capture their stories and classrooms
  • Experience with edtech / education is a big bonus!
  • No coding experience is required, you should have an interest in learning.
  • Excited to work at a small company and make a big impact!

Benefits

  • Health, dental, vision
  • Equity
  • 401k plan with 4% match
  • Paid Parental leave
  • Strong vacation policy (18 days off + 17 company holidays)
  • Short term and long term disability
  • Lunch provided some days in the Chicago office
  • Cost of monthly CTA ride pass is covered
  • $400 annual professional development stipend

Company Values

Encourage Teaching and Learning

CodeHS is about providing excellent teaching and learning opportunities in computer science for students all over the world. We value creating fun, accessible and creative learning experiences for teachers, for students, and for team members at CodeHS. We believe that education--and specifically coding--within the formal K-12 system, the higher-education system, and beyond has the power to allow everyone to unlock their full potential.

Create a Direct Positive Impact

At CodeHS we value creating a direct positive social impact with our work. We work directly with students, teachers, schools and districts to implement computer science classes. Through building great curriculum, tools and resources to allow high schools to teach computer science, we can create a direct educational benefit to students to help explore the limitless world of computing. We believe that expanding access to computer science education will empower students to take an active role in creating the future.

Make It Fun and Creative

Bringing fun and creativity to every aspect of our work is a main focus for us at CodeHS. It starts with a fun, friendly and accessible curriculum, that allows students the opportunity to build creatively and engage in thoughtful problem solving. We also focus on developing a creative and fun environment to work in, and think that this allows us to bring novel approaches to challenging problems. Computing is about logic--but it’s also about creativity--and we hope to share that excitement with teachers and students through CodeHS.

Our Operating Practices

Get the job done

We figure out the real problem to be solved and take ownership over seeing it to completion. We help move things across the finish line.

Bring context and big picture awareness

We consider the projects we work on in their context and see how our projects impact the team, company, and the customer.

Adaptable

We adapt to changing needs across customers and the team, and make good plans but know that they can change as we get new information.

Growth Mindset

We're always looking to learn and improve, and we share that mindset with teachers and students. We’re working to improve individually and as a team.

Team player

We help out our teammates and we’re team players. We make decisions with a team first approach and strive to act in the best interest of the company as a whole.

Constructive and solution oriented

When approached with problems and roadblocks, we're constructive and solution oriented. We think through problems and tradeoffs, proactively finding solutions.

Good vibes

We bring positive energy whether in person or virtually to help contribute to making a positive work environment for everyone.

Follow through

We make sure to do what we say we are going to do for team members and for customers. We're proactive, dependable and reliable in the work that we do.

CodeHS is an equal opportunity employer. CodeHS maintains a drug-free workplace.