Company Overview:

LiquiDonate connects businesses and nonprofits through an innovative platform that transforms excess inventory into community impact. By enabling companies to donate unsellable goods to nonprofits, LiquiDonate aligns sustainability with business objectives, reducing waste and fostering meaningful social good.

As a rapidly growing organization, LiquiDonate is on a mission to redefine retail returns and champion sustainable solutions for businesses. The Director of Marketing is a pivotal role that will shape the company’s growth trajectory, create measurable impact, and establish LiquiDonate as a leader in the circular economy.

Key Responsibilities:

Strategic Leadership

• Develop and refine a comprehensive marketing strategy designed to deliver measurable growth, from awareness to conversion.
• Establish a high-performance marketing funnel and track KPIs for every stage, driving results like increased lead generation and customer acquisition.
• Oversee the marketing budget, prioritizing high-impact activities and ensuring a strong ROI across campaigns.
• Set ambitious quarterly and annual targets, using data to track progress and refine strategies.

Brand and Content Management

• Drive a consistent and compelling brand narrative that resonates with diverse stakeholders, including corporate donors and nonprofit partners.
• Oversee the creation of high-quality, data-driven content that aligns with LiquiDonate’s mission and scales audience engagement.
• Expand LiquiDonate’s digital footprint, ensuring cohesive messaging across website, social media, email, and PR channels.

Data-Driven Marketing and Market Research

• Conduct in-depth market research to identify trends, assess competitive positioning, and discover growth opportunities.
• Leverage analytics platforms to measure campaign performance, optimize strategies, and improve key metrics like lead conversion rates and customer retention.
• Build and maintain marketing dashboards and reports to share actionable insights with stakeholders and leadership.

Campaign Development and Execution

• Design and execute multi-channel marketing campaigns with clear objectives, performance benchmarks, and timelines.
• Continuously improve campaign performance by analyzing metrics such as click-through rates, engagement levels, and cost per acquisition.
• Collaborate with sales and operations teams to create marketing initiatives that directly support revenue growth.

Team Leadership and Communication

• Build and lead a results-oriented marketing team, fostering a culture of accountability and professional development.
• Provide clear direction and performance expectations while empowering team members to take ownership of their responsibilities.
• Work closely with senior management and cross-functional teams to align marketing activities with LiquiDonate’s strategic objectives.

Staying Current with Industry Trends

• Stay ahead of emerging marketing trends, tools, and technologies to maintain LiquiDonate’s competitive edge.
• Identify new opportunities to drive growth and adapt strategies in response to market conditions.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
• 5+ years of experience in marketing leadership roles with a proven ability to deliver measurable results in lead generation, customer acquisition, and ROI.
• Strong analytical skills with expertise in marketing metrics, campaign optimization, and performance tracking.
• Demonstrated success managing large budgets and leading high-performing teams.
• Excellent communication and stakeholder management skills.
• Passion for sustainability and social impact, with an understanding of LiquiDonate’s mission and values.

What Makes This Role Challenging and Impactful:

This role requires a leader who thrives in a high-growth, mission-driven environment where no two days are the same. You’ll be expected to meet ambitious goals, navigate complex challenges, and make data-informed decisions that directly impact LiquiDonate’s growth and community impact. Your work will not only shape a rapidly scaling brand but also contribute to building a more sustainable and equitable future.

If you’re ready to make a measurable difference while solving complex marketing challenges, apply today and join us in transforming the future of retail returns.