As Oula expands its transformative maternity care model, we are seeking a Regional Marketing Manager to lead marketing strategy and execution across our expansion markets. While this role will oversee multiple regions as we grow, your initial primary focus will be the successful launch and stabilization of our North Carolina market.

You will be the architect of Oula’s local presence in new territories, responsible for building community trust, managing strategic healthcare partnerships, and driving patient acquisition. This role requires a "boots on the ground" leader willing to travel extensively to North Carolina during the pre-launch and launch phases to establish our footprint. Part of your mandate will be recruiting, hiring, and managing a local field marketer who will serve as Oula’s ongoing presence in the community.

Market Partnership & Collaboration

At Oula, we believe that growth and clinical excellence are inseparable. While you will report directly to the Head of Marketing, you will function as a vital partner to the Regional Business Leads and local Clinical Leadership. You will work as a unified team to ensure that marketing strategies are deeply integrated with clinical operations and that the patient experience is seamless from the first touchpoint to the final postpartum visit.

Key Responsibilities

• Multi-Market Strategy: Develop and execute market-specific strategies that align with Oula’s national brand while addressing unique local landscapes and customer insights.
• North Carolina Launch Lead: Own all pre-launch deliverables for the NC market, including landscape analysis/market research and the development of comprehensive launch plans, and the execution of those plans.
• Field Team Leadership: Recruit, hire, train, and manage local field marketer(s) and brand ambassador(s) in each region as we scale to ensure a consistent, warm, and professional Oula presence at the grassroots level.
• Healthcare System Partnerships: Execute and manage high-stakes relationships with local hospitals and health systems, utilizing established brand & launch playbooks to ensure clinical and brand alignment.
• Community & Brand Building: Build local brand equity from the ground up through strategic community partnerships, local influencer collaborations, and grassroots engagement.
• Regional Campaign & Budget Management: Plan and execute localized marketing campaigns and manage allocated regional budgets to meet growth and acquisition targets.
• Performance Ownership: Own regional marketing metrics and performance data, providing regular insights and optimizations to both marketing and regional leadership.
• Events & PR: Lead regional event planning and execution—ensuring excellence in every touchpoint—and coordinate with local PR partners to drive media awareness.

Qualifications

• Strategic & Operational Hybrid: Ability to translate high-level brand strategy into a tactical, multi-market execution plan.
• People Management: Proven experience hiring and managing distributed field teams, brand ambassadors, or promotional staff.
• Willingness to Travel: Ability to travel frequently to expansion markets—specifically North Carolina—during high-intensity launch phases.
• Relationship Builder: Experience managing complex partnerships, ideally with health systems, hospitals, or community-based organizations.
• Event Excellence: Exceptional skills in event planning and execution to drive community engagement and brand trust.
• Mission-Driven: A deep commitment to Oula’s collaborative care model (Midwifery + OBGYN) and improving the maternity care experience for all families.
• Local Advantage (Charlotte, NC): A plus if you're located in the Charlotte area to foster local connections and enable rapid on-the-ground engagement.