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Product Marketing Manager

Puzzle Financial

Puzzle Financial

Marketing & Communications, Product
Posted on Friday, September 22, 2023

Product Marketing Manager

Remote (US)

What we're looking for

We are looking for an experienced Product Marketing Manager to lead the charge in telling Puzzle’s story to both founders and accounting professionals by creating compelling narratives that will aid in our growth and retention of paying users. An ideal candidate will be an autonomous self-starter, who is comfortable in a fast-paced startup environment. In this role, you will partner closely with cross-functional teams to define and communicate the Puzzle story. Your role will be to position Puzzle as the leading core accounting solution (general ledger, in accounting speak), in a competitive space with decades old incumbents.
This is your opportunity to lead Product Marketing at a well-funded startup led by an experienced second time fintech founder on a mission to change how companies leverage their financials. We are remote-first — anywhere in the US or Canada is a suitable location for us.

What you'll do

Be a strategic partner to the Product team and help shape the future of Puzzle with your deep understanding of the market, competitors, and customers.
Conduct market research to gather data on target markets, customer needs, and competitive landscapes. Use research to inform compelling positioning, inform product strategy, and identify growth opportunities.
Create a strong narrative, translating the products we're building into external-facing content and design. Your work will be instrumental in conveying our offerings in a compelling and engaging manner, used across various marketing channels.
Partner with our Head of Growth to execute campaigns that drive new signups, foster partnerships, and product adoption.
Transform product lingo into user-friendly language, making complex technology and jargon relatable.
Equip our partners with the knowledge and materials they need to succeed. Develop impactful sales enablement initiatives that empower our partners to effectively promote and utilize our products.
Take the lead in introducing new product GTM, overseeing every aspect from ideation to announcement and beyond.
Define and track KPI and ROI to gauge the effectiveness of our messaging and content. Utilize this data to offer insights and recommendations for continuous improvement.
Understand our competitive landscape and become the go-to expert on why users do and don’t embrace Puzzle, and identify areas for improvement. Use this knowledge to influence our product roadmap and strategy.


Experience and strong knowledge in accounting, finance and/or fintech.
6+ years in product marketing or a related role.
Strong project management and cross-functional collaboration skills.
Proven impact in developing and presenting a company’s narrative.
Ability to craft compelling narratives and messages that resonate with target audiences, and are presented in a format that’s easily digestible by the public.
Data-driven and experimental in how you approach and measure the outcomes of initiatives.
Ability to prioritize and manage multiple projects at once.
Experience leading launches from ideation to announcement and beyond.

Nice to Have

Prior founder or experience working closely with a venture-backed founder
Good design eye

Salary & Benefits

Competitive compensation package with salary and equity. All Puzzle employees are owners in Puzzle, and we offer a 10 year exercise window for stock options (pending board approval for long-term employees who leave on good terms).
100% Medical, Dental, and Vision insurance for employees (and for dependents, 50% covered). For Medical, choose between an Anthem Gold PPO plan or Kaiser HMO Platinum plan (CA-only).
Your choice of a "Flex Benefit" depending on your work preferences and lifestyle. Depending on what you choose, the benefit includes things such as virtual or IRL meals with colleagues, home WiFi coverage, or a co-working space hot desk (estimated value of flex benefit is ~$250+/month).
Discretionary "co-located work" travel budget and team offsites. We have two official offsites a year (one in the Bay Area and one in another fun location, health restrictions permitting). In addition to our regular offsites, we allow up to $2,400 a year per employee for travel associated with co-located work with Puzzle teammates and sponsor ad-hoc, optional co-working weeks while we are still small.
$1,000 home office budget for all employees, plus a top-of-the-line Macbook Pro.
$600 annual learning & development budget to invest in yourself.
401K account to save for your future.
Flexible PTO. We expect you to take the time you need to recharge!
Short-term and long-term disability insurance + life insurance 100% covered by Puzzle.
Remote-first company with annual offsites.

How to Apply

Does this role sound like a good fit? Email us at Include the role's title in your subject line and a brief description of you, your background, and why you're interested in joining Puzzle.
Puzzle is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.