True Link Financial

truelinkfinancial.com

True Link Financial is a mission-driven fintech company that provides financial solutions for individuals with complex needs, including vulnerable elders, people with disabilities, and those in recovery. Their key product, the True Link Visa Prepaid Card, allows caregivers to manage spending and prevent fraud while empowering users with financial independence. With over 250,000 families served and $175 million in fraud prevented annually, True Link differentiates itself through customizable spending rules and real-time alerts, positioning itself as a leader in the niche market of financial services for at-risk populations.