We are adding a Lifecycle Marketing Manager to our team to help us engage with both students and educators. As part of our marketing team, you’ll balance day-to-day execution with long term strategy by designing and developing an end-to-end CRM strategy to drive acquisitions, increase engagement, and improve member retention.

In this role, you’ll get to:

• Plan, analyze, and evaluate performance of ongoing campaigns to optimize towards benchmarks
• Own and manage the content calendar, facilitate the creative process, scheduling, and deployment of email content
• Develop, maintain, and optimize drip campaigns as well as automated triggered responses based on user interactions on our site and mobile app
• Conduct AB tests to drive continuous improvement of KPIs including deliverability, open rates, click-to-open rates, conversion rates, and opt-out rates
• Help execute content creation (copy and design); ensure all visuals and copy are concise, compelling, and on-brand.
• Recommend new ideas and innovations to grow and improve site traffic and revenue
• Collaborate with our engineering team to integrate technologies, improve reporting capabilities, list management, etc.
• In addition to email, you may also oversee push notifications, SMS, and other messaging platforms.

You’ll bring:

• 5+ years Lifecycle marketing experience
• A strong background in identifying, implementing, managing, and analyzing high-volume D2C email marketing programs
• Experience using a multi-channel marketing platform like Iterable or Braze
• Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, and regulatory compliance (CAN-SPAM, GDPR, CASL, etc.)
• Strong analytical skills and experience with reporting and data analysis, the ability to derive meaning from data, and a desire to improve processes

You’ll be:

• Passionate about building incredible consumer products
• Comfortable with ambiguity: if you don’t have all the details, you’re comfortable moving forward and facing the uncertain
• Goal-oriented: you combine vision, mission, and strategy into a cohesive outcome and are comfortable setting stretch goals for you and your team
• A mix of hands-on collaborative leadership ability, analytical / problem-solving skills, entrepreneurial can-do spirit, and grit

Benefits and Perks:

• Work from home, or wherever. We’re remote-first!
• Fun, creative and fast-paced working environment
• Competitive salary with a significant upside in equity
• Health + dental + vision coverage offered for both employees and their dependents
• 401k plan
• Flexible PTO, paid holiday, and leave policies, including paid parental leave for new parents - We want you to take time to relax, recharge, and reset
• Tons of opportunities for advancement