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Growth Marketing Manager

Omada Health

Omada Health

Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Wednesday, May 8, 2024

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.

Job overview:

The Omada Marketing team is focused on creating awareness and engaging people for lasting, healthy change. We are looking for a creative, growth-minded marketing professional to join our Growth Marketing team to drive member acquisition by leading the content strategy and development of prospect marketing campaigns across email, direct mail, digital, and client-led channels.

Reporting to the Director, Growth Marketing, the Manager, Growth Marketing will be responsible for planning, strategizing, developing and optimizing marketing communications designed to acquire new members. In addition, the Manager, Growth Marketing will identify and test new opportunities outside of our current channels to expand our reach.

About you:

  • 5+ years of experience with direct marketing to consumers; healthcare or regulated industry is preferred
  • Direct marketing experience must include developing email, direct mail and digital campaigns to drive acquisition
  • Experience with lifecycle marketing, audience segmentation and personalization
  • Comfortable and competent in evaluating creative assets, including email designs, imagery, and copywriting, to ensure alignment with brand guidelines, messaging, and campaign objectives
  • Proven ability to provide clear and constructive feedback to creative agencies/vendors, guiding them to deliver high-quality, impactful email creatives that resonate with the target audience and drive enrollments
  • Experience developing and executing A/B and multivariate tests across email, direct mail and landing pages
  • Data driven; well versed in marketing analytics and knowledgeable about factors that contribute to enrollment rate
  • An attitude of constant optimization - scaling what’s working and improving what’s not
  • Experience writing clear and succinct creative briefs that provide the necessary direction to align cross functional teams
  • Experience managing and communicating with agency partners
  • Demonstrated history of successfully managing complex projects
  • Ability to work independently
  • Exceptional project management and organizational skills; attention to detail is a must
  • Ability to effectively manage multiple competing priorities and ambiguity
  • Strong communication and interpersonal skills
  • Customer-centric and passionate about serving Omada’s customer base

Your impact:

As a Manager, Growth Marketing at Omada Health, you’ll have a chance to make a significant contribution by developing new and optimizing existing strategies to maximize enrollments. In this role, you will:

  • Drive member acquisition by leading the development of marketing campaigns across email, direct mail, digital, and client-led channels.
  • Plan, launch and measure tests in email, direct mail, digital, landing page and new channels, in collaboration with cross-functional stakeholders such as analytics, marketing operations, and agency partners.
  • Build creative briefs and work with the creative team and partners to scope, produce and iterate on campaign creative.
  • Monitor campaign performance and continually identify opportunities for improvement.

Bonus points for:

  • Experience in Healthcare, B2B2C, or high-growth environments
  • Hands on experience working with CRM and marketing automation platforms (Marketo, Braze, Salesforce preferred)
  • Skill in using Adobe Creative Suite for design modification
  • Deep analytical skills and experience with Tableau

Benefits:

  • Competitive salary with generous annual cash bonus
  • Stock options
  • Remote first work from home culture
  • Flexible vacation to help you rest, recharge, and connect with loved ones
  • Generous parental leave
  • Health, dental, and vision insurance (and above market employer contributions)
  • 401k retirement savings plan
  • Two giftable Omada enrollments per calendar year
  • Lifestyle Spending Account (LSA)
  • Mental Health Support Solutions
  • ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

  • Cultivate Trust. We actively cultivate trust through attentive listening and supporting one another. We respectfully provide and are open to receiving candid feedback.
  • Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
  • Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
  • Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.
  • Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together.
  • Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.

About Omada Health: Omada is a virtual-first chronic care provider that nurtures lifelong health, one day at a time. Our care teams implement clinically-validated behavior change protocols for individuals with prediabetes, diabetes, hypertension, and musculoskeletal issues for consistent improvements that stack up. With more than a decade of experience and data, and 24 peer-reviewed publications that showcase our clinical and economic results, we improve health outcomes and help contain healthcare costs.

Our scope exceeds 1,800 customers, including health plans, health systems, and employers ranging in size from small businesses to Fortune 500s. Omada is the first virtual provider to join the Institute for Healthcare Improvement’s Leadership Alliance, reflecting our aim to complement primary care providers for the benefit of our members, and affirming our guarantee to every partner: Omada works different.

Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Below is a summary of salary ranges for this role in the following geographies:

California, New York State and Washington State Base Compensation Ranges: $121,600 - $152,000*, Colorado Base Compensation Ranges: $109,440 - $136,800*. Other states may vary.

This role is also eligible for participation in annual cash bonus and equity grants.

*The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate's skills and experience, and other business considerations.

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